Our Methodology

Working with the right partner can be the difference between a marketing channel succeeding or failing.

So we work tirelessly to build a platform for success.

The Curious Difference.

We own our data

No matter where you are in your influencer journey, data is the key to success. Data can mean a lot of things to different people. First and foremost, we pride ourselves in having our own first-party data and tracking hundreds of thousands of influencers on a daily basis. This allows us to know which creators are posting about certain content or which brands each creator is working with. Aside from tracking influencers and brands, we carefully track campaign data (CPM, CVR and CPA, each at multiple attribution windows) to report on detailed performance.

Influencer & growth experts

We are performance marketers in addition to influencer experts. We know how important it is to be able to meet CAC/CPA/ROAS targets and always strive to make improvements. No matter how challenging the goals are, we’re always stretching to improve our CPMs and conversion rates to prove our value every single day. Influencer isn’t always seen as a performance channel but we take our growth marketing principles and apply it to our influencer expertise.

Attention to the details

When it comes down to influencer marketing, it’s the details that matter. Each campaign requires dozens of touchpoints with creators and their managers to ensure that each campaign is being properly executed. While many people are capable of executing a campaign, it’s often the small details that make a big difference. Details such as negotiating for added value, requiring make-goods when campaigns go live incorrectly, and understanding ideal renewal thresholds can make a meaningful difference in performance.

Experience matters

We’ve managed thousands of campaigns that have generated hundreds of millions of views. We have established relationships with creators and managers and can quickly execute any type of campaign. We are capable of handling large quantities of campaigns in a short amount of time and know the ins and the outs of the industry. Influencer marketing is a fragmented and complex space so its best to go with a partner that knows how to navigate the market.

Full-service agency

If you work with Curious Outliers, you’ll have a whole team of experts that will be responsible for each aspect of the influencer process from strategy to research to negotiations to managing campaigns and so on. We are a full-service agency responsible for your success so you’ll know your influencer strategy and campaigns are being handled thoughtfully everyday.